Revolution in Advertising: Snapchat and Microsoft’s AI Collaboration

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Mon September 25, 2023Fri September 29, 2023By techdigestdaily.com
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Revolution in Advertising: Snapchat and Microsoft’s AI Collaboration

Snapchat and Microsoft Make Advertising More Chatty

Key Highlights:

  • Snapchat has announced a new advertising partnership with Microsoft.
  • The collaboration involves Microsoft’s advertising being integrated into Snapchat’s Artificial Intelligence (AI) product, My AI.
  • My AI is an AI chatbot that Snapchat introduced earlier this year to its wider user base.
  • In May, Snapchat disclosed it would begin testing Sponsored Links within My AI, which basically involves pairing link suggestions to users’ preferences and behavior.

The Final Say:

Snapchat is no longer just that app you use to pull funny faces with filters. They’re now stepping up their AI game too, teaming up with Microsoft, the software giant who’s slowly trying to fit into every aspect of our digital lives. With both companies joining forces on the advertisement front, your friendly Snapchat AI chatbot might soon be throwing out Microsoft-flavored ads more often than your gossip-loving friend pulls out new rumors. Witty banter aside, what’s really intriguing is how the AI chatbot plans to use user’s preferences to pitch the ‘perfect’ suggestions. Let’s just hope that those suggestions are spot-on or else “My AI” might become “My Annoying Intruder”. So folks, brace yourself. Snapchat is turning into more than just a medium for fun snaps. It’s evolving to be more tech-savvy and possibly, a little chattier.

Original Article: https://techcrunch.com/2023/09/25/snap-partners-with-microsoft-on-ads-in-its-my-ai-chatbot-feature/