Telegram Takes WeChat’s Super App Approach with Decentralized Ecosystem Strategy
• The globally renowned messaging app, Telegram, boasting a cool 800 million users, is contemplating adopting an ecosystem strategy similar to WeChat’s super app approach.
• Two industry behemoths, Telegram’s crypto partner TON Foundation and WeChat’s head honcho Tencent, are set to lend a hand in ensuring certain facets of this ecosystem are decentralized.
• This initiative comes as part of Telegram’s aim to expand its horizons and develop additional functionalities for the users.
Telegram: Morphing into a Super App with a Decentralized Flavor
Dictionary, meet Super App
If Wikipedia and your cousin who knows a bit about everything had a child, that offspring would be the concept of ‘Super App.’ This term refers to an application whose utility extends beyond mere messaging, fostering a cohesive ecosystem of services within its interface. And guess who’s set to join the playground? Telegram.
Two’s a company: Telegram, TON Foundation, and Tencent
Nothing screams “Tech Alliance” louder than this trinity. The TON Foundation, its relationship with Telegram already established with ‘crypto ties,’ will assist in decentralizing parts of the ecosystem. On the other corner, we have Tencent aiding under the same banner. This trio seeks to amplify the functionalities of Telegram and attempt to parallel what WeChat has accomplished.
Now it’s time for my hot take: As the CrossFit classes of digital applications, super apps aim to provide an all-in-one solution for users. Any app that reduces the time I have to spend searching through my maddening pile of apps is a win in my book. With the help of two heavy hitters like TON Foundation and Tencent, Telegram jaunting down the WeChat route sounds promising. However, the road to becoming a super app isn’t paved with roses, but instead requires an immaculate combination of timing, efficacy, and user trust. Keep an eye on this digital tug of war, because it’s about to get pretty interesting.
Original Article: https://techcrunch.com/2023/09/25/telegram-wechat-super-app-ton-foundation/